360° of Learning - 2012 Best of Show - Higher Education Marketing Awards

UW–Green Bay had a very little brand recognition in the Wisconsin public university system. It needed a brand and voice that would be noticed.

The campaign, “360 Degrees of Learning,” was born of the multidisciplinary approach to education the university embraced, and the sense of awakening the students experienced to seeing and understanding their world.

Despite a modest budget, BVK produced a comprehensive campaign including TV, radio, outdoor, online and print. UWGB’s communication and marketing staff worked with BVK to extend the campaign to all aspects of its work—campus signage, the website, recruitment materials and more. It was enthusiastically embraced because it resonated with students and parents.