At a time when the word “Mexico” brought fear and unsafe ideas to travelers, we proposed an idea to take the focus off the country and onto the key destinations themselves and on the moments experienced on vacation.
Real-time and recently uploaded video of experiences, the weather, wildlife, friends made, provided the fun and connection to the destination that proved that NOW all was safe and enjoyable. Interviews with chefs, sharable content, live feeds, all fair game.
We proposed that all of the destinations Funjet Vacations traveled to would have their own page but all destinations would connect through the navigation.
Within this platform, an experiment for One Camera, One Day would be produced. One small digital video camera would be shared with a visitor for a day. They would record their experiences and a producer would retrieve it at the end of the day and edit a video to be uploaded within 24 hours. Proof that TODAY, all was safe and enjoyable in Mexico.
Sadly, never produced.