THE FREEDOM TO BE YOURSELF

For over ten years, the Cruisers Yachts brand was a head turner. Photoshoots, web updates, digital launch campaigns, dealer meetings, catalogs, and boat show materials were the annual norm. But it was the transformation of their logo, and overall brand style and voice that made the difference in the seascape.

In a down market for the industry, Cruisers had the confidence to look to the future and develop new concepts, elevate their products and confirm the stability of their relationships with their Cruisers community. Much of it due to a clear picture that the boater saw more of themselves in the brand and the moments that meant the most onboard.